Hello world!

My name is Alex Flagg. I’m originally a New Yawkah and grew up in Manhattan. I spent a good part of my career in advertising media planning for clients such as P&G, AT&T, and Microsoft. One brutal winter in 1995 on December 12th after a severe snow storm, I decided I had enough of the Big Apple and got a job in San Francisco and one of the top Technology ad agencies of the time, Anderson & Lembke. There, I was introduced to the world of Silicon Valley in the heyday of the Internet Bubble – $250,000 megaparties to celebrate a future dot-bomb’s second IPO, complete with ice sculptures and chocolate fountains – venture capitalists who taught that “profit doesn’t matter” when planning a startup – startups that were around for four years without a business model or any hope of making a sale. Crazy times indeed. I was there. I worked at these companies, we all did.

What I’ve found through my experience is that in High Technology Marketing, it’s really, really tough to create great stories that sell your products. High tech marketers often start at the wrong end of the story – with their product, then work their way back to the customer. There are only a handful we all know of that do it the right way. Apple – simple, elegant innovation. Google - the Internet made easy. 

What I’ll write about in this blog is:

  • Creating awesome compelling content for complex and boring products
  • How to simplify a complex story
  • High tech marketing on a shoestring budget
  • Writing compelling value propositions
  • Getting your social media marketing plan off the ground
  • And more…

Stay tuned!

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